Iraq secured the 73rd position in the 2026 Nation Brand Index, according to the latest report released by Brand Finance. The ranking places Iraq among the top ten Arab countries in the annual assessment, which evaluates the reputation and strength of national brands around the world.
The 2026 Nation Brand Index measures how countries are perceived in areas such as economic performance, investment opportunities, governance, and international influence. Policymakers, investors, and business leaders often follow the rankings to assess a country’s global image and competitiveness.
Iraq ranked eighth among Arab nations in this year’s report. The country improved its regional standing despite facing ongoing economic and political challenges. The latest position reflects Iraq’s presence in international markets and its efforts to strengthen economic development.
Among Arab countries, the United Arab Emirates achieved the highest ranking. The Gulf nation placed 14th globally, maintaining its position as the region’s strongest national brand. Saudi Arabia followed closely in 15th place, while Qatar secured the 37th position worldwide.
Egypt ranked 51st globally, ahead of Kuwait, which placed 55th. Morocco followed in 58th place, while Algeria ranked 64th. These countries remained among the leading Arab economies featured in the 2026 Nation Brand Index.
Elsewhere in the region, Oman placed 76th globally, slightly behind Iraq. Jordan ranked 92nd, followed by Libya in 96th place. Bahrain secured the 99th position, while Tunisia ranked 115th worldwide.
Lebanon appeared in 122nd place, followed by Sudan in 129th. Syria ranked 148th, while Yemen occupied 158th position in the global list. The rankings highlight the varying levels of economic performance, stability, and international perception across the Arab world.
Brand Finance publishes the index annually to evaluate the strength and value of national brands. The organization analyzes several factors that shape a country’s reputation. These include economic resilience, business opportunities, governance standards, and influence on the international stage.
Experts note that a stronger national brand can help attract foreign investment, boost tourism, and support trade relations. Countries with higher rankings often benefit from greater investor confidence and stronger global recognition.
The latest results show that Iraq remains in the middle tier of global rankings while continuing efforts to improve its international image. As economic reforms and development projects advance, officials hope future editions of the 2026 Nation Brand Index will reflect further progress and stronger global competitiveness.