Black & Decker has taken a major step to strengthen its presence in the Middle East. The global home improvement leader announced a new partnership with Ayn Al-Fahad Company to distribute its products in Iraq. The collaboration aims to expand market reach and improve customer service nationwide.
Founded in 1910, Black & Decker is a U.S. brand now part of Stanley Black & Decker. The company is well-known for its durable power tools, home appliances, and innovative equipment. By partnering with Ayn Al-Fahad, it plans to build a stronger foothold in Iraq’s competitive market. The partnership highlights the growing importance of it in Iraq as the country’s consumer and construction sectors expand.
Additionally, Ayn Al-Fahad, based in Zayouna, Baghdad, was established in 2004. Over two decades, it has grown into a trusted distributor of foreign brands. Its experience in logistics, retail, marketing, and customer support makes it an ideal partner for Black & Decker’s regional growth strategy and long-term expansion across Iraq.
Under the new agreement, Ayn Al-Fahad will represent the company’s full range of products, including power tools, home improvement devices, and small household appliances. The move will ensure better product availability, faster delivery, and enhanced after-sales service. It also strengthens Black & Decker in Iraq by combining international quality with local expertise.
Therefore, both companies expect the partnership to create new opportunities in Iraq’s construction and home renovation markets. Rising demand for reliable tools and home solutions continues to drive growth across Baghdad, Basra, and Erbil. Black & Decker plans to meet this demand with its high-quality equipment and innovative technologies.
In conclusion, collaboration reflects the company’s broader goal of deepening its presence across the Middle East. With Ayn Al-Fahad’s strong distribution network, marketing strength, and local knowledge, Black & Decker in Iraq is set to reach more customers, deliver better service, and expand nationwide.