Italian footwear brand GEOX is expanding its presence in Iraq as the country’s retail sector experiences rapid growth. The company now operates two stores in Baghdad and one in Erbil, targeting a growing consumer market.
In Baghdad, GEOX stores operate in Jadriya Mall and on Arasat Street. In Erbil, the brand is present in Grand Majidi Mall, offering products to the fast-growing Kurdish consumer base. This strategic expansion highlights GEOX’s confidence in Iraq’s retail potential.
Industry experts note that GEOX Iraq expansion aligns with the broader growth of the country’s retail economy. International brands from Europe and the U.S. are increasingly opening stores in major Iraqi cities. This trend follows the development of modern shopping complexes and mega-mall projects that enhance consumer access.
One of the most ambitious retail projects is Iraq Mall, a 550,000-square-meter complex in Baghdad’s Al-Dora district. Once complete, it will become one of Iraq’s largest shopping destinations, further boosting opportunities for brands like GEOX.
Analysts emphasize that GEOX Iraq expansion reflects rising investor confidence. Retailers are responding to stabilizing economic conditions and increasing consumer spending. Modern retail infrastructure, combined with strong brand recognition, encourages further investment from international companies.
The expansion also supports employment and retail development in Iraq’s key urban centers. By opening stores in multiple cities, GEOX helps introduce global retail standards, improve customer experience, and increase the variety of products available to Iraqi consumers.
Furthermore, GEOX’s strategy highlights Iraq’s potential as a regional retail hub. With growing middle-class populations and urban development projects, international brands see long-term growth opportunities. The retail sector benefits from both economic stabilization and a renewed focus on modern commercial infrastructure.
Overall, GEOX Iraq expansion demonstrates the brand’s commitment to the Iraqi market and reinforces the country’s position as an emerging retail destination. Retailers continue to invest, reflecting optimism about Iraq’s future economic growth and consumer trends.