Baims acquires MedMasters to enter Iraq edtech market
Baims acquires MedMasters to enter Iraq edtech market in a strategic regional move. The Kuwait-based company strengthens its footprint in digital learning. Moreover, the deal highlights Iraq’s fast-growing education technology sector.
Baims, an education technology company from Kuwait, completed the acquisition of MedMasters. MedMasters operates as an Iraqi online marketplace for medical education. Therefore, the transaction marks Baims’ official entry into Iraq.
Baims acquires MedMasters to enter Iraq edtech market as its second major acquisition. The company seeks expansion beyond Gulf markets. In addition, it aims to diversify into specialized medical education services.
MedMasters launched in Baghdad by Iraqi entrepreneurs Abdulazeez Salam and Zaid Al-Zamili. Both founders graduated from the University of Baghdad. They built a mobile-first platform tailored to medical students. As a result, thousands of students across Iraq use the platform.
The startup created distribution networks inside medical institutions nationwide. Furthermore, Iraqi physicians designed and developed the platform’s academic content. This structure allowed MedMasters to build trust among students and faculty.
Baims acquires MedMasters to enter Iraq edtech market while gaining direct access to Iraq’s medical student community. The company now reaches a youthful and tech-driven population. Iraq’s young demographic fuels demand for online learning tools. Consequently, private investment in academic support continues to grow.
Baims already operates in Kuwait, Saudi Arabia, Qatar, Egypt, and the United Kingdom. The company provides recorded courses and one-on-one tutoring for university and high school students. Now, it adds medical education to its service portfolio for the first time.
Industry analysts view the acquisition as a signal of rising investor interest in Iraq’s digital education space. Regional platforms seek new growth opportunities beyond competitive Gulf markets. Therefore, Iraq offers expansion potential with less saturation.
The move also supports cross-border knowledge exchange. Baims can integrate its technology infrastructure with MedMasters’ local expertise. Additionally, the company can scale services and introduce new learning formats. Executives expect synergies in content development and digital delivery.
Iraq’s education technology sector remains underdeveloped compared to regional peers. However, entrepreneurs continue to launch innovative platforms. Investors now see long-term potential in digital learning solutions. As internet access improves, demand for online education increases steadily.
Baims acquires MedMasters to enter Iraq edtech market at a time of digital transformation. The deal strengthens regional collaboration in higher education services. Moreover, it positions Baims to compete in specialized academic segments.
Overall, the acquisition signals confidence in Iraq’s emerging tech ecosystem. Both companies now aim to expand services and reach more students nationwide. Market observers expect further consolidation in the region’s education technology industry.